Do I need a website if my business has a Facebook page?
Short answer
For most local businesses, yes. A Facebook page helps you stay in touch with existing customers, but it rarely shows up when strangers search Google for your service in your town, you don't control it, and many people outside Facebook never see it. A simple website gives you a home you own that Google can rank, and your Facebook page can link to it.
Why doesn't my Facebook page show up on Google?
When someone searches "plumber in Olympia" or "barbershop near me," Google mostly shows its own map listings and regular websites. Facebook pages occasionally appear for searches of your exact business name, but rarely for the service searches that bring in new customers.
What's the risk of relying only on Facebook?
- You don't own it. Accounts get hacked, locked, or restricted, and getting help from Meta is notoriously hard.
- Reach depends on an algorithm. Your own followers often don't see your posts unless you pay to boost them.
- Not everyone uses it. Plenty of customers, especially for professional services, don't have or check Facebook.
- It looks less established. Comparing two contractors, many people trust the one with a real website more.
Should I keep my Facebook page?
Absolutely. Use Facebook for photos, updates, and reviews, and link it to your website. Your website handles the job Facebook can't: being found by people who've never heard of you, and turning them into calls.
When is a Facebook page alone honestly enough?
If your business runs entirely on word of mouth and repeat customers, you're booked solid, and you don't want more work, you may not need a website yet. A Google Business Profile is the next best free step, and it's worth setting up either way.
What's the minimum website that makes a difference?
One well-built page can do it: what you do, where you work, your hours, photos, reviews, and a big tap-to-call button. Our website checklist covers exactly what to include.
Common questions
Can a Facebook page rank on Google?
Sometimes for your exact business name, rarely for general searches like “roofer near me.” Those searches mostly show Google's map listings and websites.
Is a Google Business Profile better than Facebook?
For being found by new local customers, usually yes. It's free and appears directly in Google Search and Maps. Ideally you have both, plus a website they link to.
How much does a basic website cost?
A simple, professional site typically costs about $800 to $2,000 from a freelancer. Hardline WebWorks starts at $799 one time with no monthly fees.
Founder of Hardline WebWorks in Lacey, Washington. Web developer with a background in networking and offensive security. About Isaiah